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The Future of Marketing: Automation and Predictive Analytics

SugarCRM

Marketing automation and predictive analytics are among those game-changers. Many CRMs have evolved into MAP platforms to enable automation across multiple marketing processes and channels. The best part about automation, however, is that it has opened the door to predictive analytics in marketing.

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Harnessing the Power of Generative AI in CRM

SugarCRM

In today’s business landscape, it’s hard to find an organization that operates without CRM tools, even in its primitive forms. However, with recent technological advancements, Artificial Intelligence (AI) and Machine Learning (ML) capabilities have become infused in all sorts of tools, and CRMs are no exception.

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