ClearAction

JANUARY 6, 2021

Voice-of-the-customer is by default a lagging indicator, even when it’s real-time, because it already happened. You’re learning about customer perceptions after they’re formed. Leading indicators are identified by conducting (1) key driver analysis (also known as correlation analysis) with your index (e.g.

Customer Experience 77

Customer Experience Net Promoter Score VOC Key Driver Analysis 77

ClearAction

JANUARY 20, 2020

How would intentional CX be strengthened by including “what difference are you making for customers” as a prerequisite on forms and as the opening agenda item for meetings? Inject customers’ well-being in every aspect of the way you run your business. 18) Use CJM, UX, DX, CRM, etc. as Means to an End.

CXM 120

CXM Customer Experience Non-Profits Close the Loop 120

ClearAction

JANUARY 20, 2020

How would intentional CX be strengthened by including “what difference are you making for customers” as a prerequisite on forms and as the opening agenda item for meetings? Inject customers’ well-being in every aspect of the way you run your business. 18) Use CJM, UX, DX, CRM, etc. as Means to an End.

CXM 90

CXM Non-Profits Close the Loop CX 90