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How to Leverage Technology in Hybrid and Remote Work

SugarCRM

Ensure Your CRM Tools Are Fit for the Purpose. Now more than ever, modern customer relationship management (CRM) systems must support the ability to stay close to existing customers and help secure new prospects. Data growth is exponential, and the need to digest and make sense of the data has outstripped the human mind’s capabilities.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

AI and ML will be able to offer customers a degree of personalization they have not yet experienced because of their ability to: Deliver individualistic, personalized experiences by analyzing each customer’s purchasing history, browsing habits, and demographic information Offer 24/7 customer support through AI chatbots and interactive guides.

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Adjusting CRM Strategies in the New Normal

SugarCRM

For example, the use of a centralized CRM solution to capture and process details has become critically important given the significant increase in work-from-home (WFH) arrangements. But using aspects of artificial intelligence (AI) or machine learning (ML) to augment workers’ knowledge can help prioritize workload focus.

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

Deepa joined me for a chat about everything from ways to prioritize customer experience to going all-in on machine learning. The customer defines the problem, but it’s on you to do root-cause analysis and solve the problem with your technology. Lessons on building machine learning. Short on time?