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Customer Relationship Management Customer Experience Management CEM Customer Retention Customer Acquisition Customer Relationship Customer Feedback Actionable Insights VOC Net Promoter Score More Related Topics >
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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles. Talk to David.

CEM 84
CEM CRM Customer Relationship Management VOC 84
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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

FEBRUARY 26, 2018

You need to be continually tapped into feedback along critical touchpoints throughout the customer journey. Leverage your CRM (i.e. The same applies for B2B SaaS companies. Checking the pulse of your customers once a year (or not at all) is a bad habit… and it could be deadly. And you can’t stop there. Build your end-user database.

NPS 96
NPS Net Promoter Score B2B CRM 96
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