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Touchpoint Personalities: Why classic personas are not (anymore) sufficient for personalized experiences

Futurelab

Personalization of the customer journey, the touchpoint and the relationship with the customer is something that comes completely naturally. Welcome to Touchpoint Personality: Touchpoint Personality! By no longer talking about personas, and also parking the wild algorithms for now, and focusing on touchpoint personalities.

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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Replace Your CRM with Totango.

CRM 90
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Supercharging Your Tech Stack: The Relationship Between Your Customer Success Platform and CRM

Totango

There’s no denying the power of good customer relationship management (CRM) software. From storing contacts and opportunities to managing relationships and interactions, your CRM is a critical component of your business operations. But are you utilizing your CRM to its fullest potential? . HubSpot CRM. Salesforce.

CRM 70
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How to Use CRM to Increase Customer Lifetime Value

SugarCRM

But did you know your CRM can help you calculate your customers’ individual lifetime value? Things get much trickier for larger businesses with thousands of accounts and customer touchpoints. Calculate a customer’s lifetime value by: Identifying every customer touchpoint, from phone calls to in-store purchases to social media.

CRM 26
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Using CRM to Improve Customer Onboarding

SugarCRM

While many businesses fall short with a lackluster onboarding program, many more are using technology solutions like CRM to help them both implement and monitor the initiatives. When put to work as an extension of CRM’s core functionality, a workflow or campaign centered around the new customer experience is a true game changer.

CRM 49
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The World of CRM is Evolving, Are You?

SugarCRM

In this digital age, where the heartbeat of business pulsates through lines of code and algorithms, I believe that Customer Relationship Management (CRM) stands as a testament to the rapidly evolving landscape of market conditions and customer expectations in the tech industry.

CRM 26
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Why Is CRM Software a Game-Changer When It Comes to Delivering Better CX

SugarCRM

Setting your business apart from your competition begins with providing a customer experience that is consistently better and more memorable at every touchpoint. Customer Relationship Management (CRM) has emerged as the solution for this customer-first transformation. But modern CRM has come a long way from its more modest beginnings.

CRM 49