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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Here we are in 2020 with much better data collection than we’ve ever had. There needs to be a new way to organize that behavior data (that’s largely click data), and marry it together with the qualitative data that might be sitting in your CRM or other tools.

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The Contact Center Stack – Here’s what you need to build a modern contact center

Taylor Reach Group

Besides the alphabet soup of acronyms – WFM, CRM, LMS, to name a few – there are also myriad ways to mix and match platforms. Customer Relationship Management (CRM). There are a few things to keep in mind when discussing a Customer Relationship Management (CRM) solution for a contact center. Learning Management System (LMS).

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Lead generation: What it is and how to master it

Zendesk

Sales reps know nothing’s harder than patiently nurturing a lead, establishing a relationship with them, and carefully converting them into a customer—nothing, of course, except finding a good lead in the first place. Lead generation is often a huge challenge for sales and marketing professionals. But it doesn’t have to be.