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What is customer experience optimization? (+3 actionable tips)

Zendesk

Consumer expectations are increasingly rising, and the world of technology is constantly evolving—making it difficult for business leaders to keep up. Not sure where to start? Consistently reevaluate customer feedback and analyze real-time data to identify areas of improvement. Set up tools for collecting customer data.

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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Here we are in 2020 with much better data collection than we’ve ever had.

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The Power of Anonymous Employee Feedback: A Comprehensive Guide

SurveySensum

Let’s start with knowing what anonymous employee feedback is. You know how sometimes people might be a bit hesitant to speak up about work stuff, fearing it could come back to bite them? Start your employee surveys today! What is Anonymous Employee Feedback? Companies evolve, and so do their challenges.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Decide When and How to Collect Data and Feedback 4. Identify the Company’s Goals Before you start looking for people or draft your CX strategy, your first step should be to clarify and understand the wider objectives of your organization. Remember, not all data is created equal. What does the company want to achieve? And so on.

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Lead generation: What it is and how to master it

Zendesk

To get a handle on it all, let’s start by answering a pretty basic question: What’s a lead? Your CTA could be a link to a downloadable piece of gated content or a big “Start free trial” button on a web page. A CRM will also track the number of MQLs that are successfully converting into SALs and SQLs. “In