Qualtrics

AUGUST 10, 2020

Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ones to get right. In this guide, we look at CAC (Customer Acquisition Cost) and how you can calculate and optimize yours.

Customer Acquisition 26

Customer Acquisition Social Media Advertising/ Marketing Technology 26

Experience Investigators

FEBRUARY 1, 2022

I talk to customer experience leaders every week who share how they might have heard talk about how important customer experience is for their organization, but they rarely see the action to back that up. It’s easy to slip into a misguided understanding of what customer experience really is.

Customer Experience 136

Customer Experience CXM Net Promoter Score Customer Experience Management 136

PeopleMetrics

MARCH 10, 2015

For example, if you ask a retail chain’s employees how to improve customer experience, they’re not going to know where to start. But if you ask them how to speed customers through checkout, the methods for achieving the goal become much clearer. Continue to customize your experience. Balance is key.

Customer Experience 109

Customer Experience Retail Customer Acquisition Start-ups 109

SurveySensum

MARCH 4, 2021

She is a CX entrepreneur that designs products, services, and solutions that helps businesses attract, satisfy, and retain customers while improving the customer experience management capabilities of teams. What you as a Customer Experience Professional doing wrong? Start with the Voice of the Business.

CX 52

CX VOE VOC Voice of the Customer 52

Lumoa

SEPTEMBER 16, 2020

That in turn pushes customers through the customer journey, which includes retention. A lot of people assume that the customer journey ends at a purchase, but that is not true. Upselling and repeat purchases are also vital components that make up a complete customer journey map.

Customer Service 83

Customer Service Customer Journey Map Artificial Intelligence Customer Acquisition 83

SurveySensum

MAY 19, 2023

Let’s start with the simplest one. Maintaining a strong reputation is key to managing risk in the financial sector. By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. When Should You Launch Your NPS Surveys in Banks?

NPS 52

NPS Net Promoter Score Customer Loyalty Close the Loop 52

CX Journey

DECEMBER 30, 2014

Image courtesy of ilya vinogradov How much progress did you make with regards to improving the employee experience and the customer experience this year? As we wrap up 2014 and say "Cheers" to another year, I thought it would be fun to take a look back on the year. What is the secret to keeping those customers?

Customer Experience 66

Customer Experience Touchpoint Customer Journey Map Customer Acquisition 66