VOZIQ

AUGUST 13, 2023

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company.

Customer Acquisition 52

Customer Acquisition Customer Retention Finance Actionable Insights 52

ClearAction

DECEMBER 5, 2023

With customer-alignment at the origin of designs, launches are much more successful. Apply this to every product upgrade, new product, new market, new business model (pricing, warranty, financing, discount policy, etc.), This saved customers millions in hours and money. Is this approach used for every growth effort in your firm?

CX 62

CX Non-Profits Data Mining Start-ups 62

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

Intercom

FEBRUARY 15, 2023

“Customer satisfaction (CSAT) is a measurement that reveals how happy your customers are with your business: from your product or service to the experience you provide throughout the customer journey” Because customer happiness should be at the center of every business, customer satisfaction is an important metric to monitor.

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score E-commerce NPS 52