Remove Customer Acquisition Remove Customer Retention Remove NPS Remove Predictive Analytics
article thumbnail

Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

article thumbnail

Killing Customer Churn: Why and How to Stop It

SugarCRM

Without understanding the why or having a time-aware picture of accounts , sales has no discernable way to accurately stem the outflow of customers with traditional CRM systems. . Customer acquisition costs more than customer retention. Build a Customer Experience Strategy.