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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

It’s a model that seems completely at odds with freemium where there are far fewer touchpoints between the company and its customers. Instead of a pushy, always-be-closing approach, everything’s on the customer’s terms, Kristen emphasizes. Aligning sales, marketing, and product teams.

Sales 205
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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. The rules and the regulations regarding consent of data sharing, regarding the legality of data holding, have torn up so many of the marketing playbooks out there.

Start-ups 118