Customer Expectations Customer Relationship Management Customer Retention Data Entry 
SugarCRM
FEBRUARY 28, 2023
Such solutions heavily rely on customer relationship management (CRM) software in the business space. But with great volumes of data, there appears a new issue: data accuracy. Recent studies have shown that CRM data accuracy diminishes yearly by approximately 30%.
Aquire
SEPTEMBER 2, 2021
For example, marketing teams can use data to create more effective personalized campaigns. Effective customer data management is incredibly important because it helps you: Increase conversions and sales Improve customer retention Enhance customer experience.
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