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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

VOC 71
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Are You Flying by the Seat of Your #CX Pants?

CX Journey

Image courtesy of shenamt Do you have a governance structure in place for your customer experience efforts? A solid foundation for any customer experience management effort must include a governance structure. Let''s start with what it is. How will we transform to a customer-centric culture?

article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

VOC 54