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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Keeping the customer’s end-to-end journey in mind is essential to maximizing customer lifetime value. CEO-CMO alignment right-sizes expectations for Marketing’s role in customer experience management and revenue growth. This shared outlook nurtures common goals, transparency, and collaborative attitudes.

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. Only 10-20% of CX managers know how to facilitate action on VoC , according to Temkin’s Customer Experience Management Survey.

CXM 63