Customer Experience Management Customer Relationship Legal Predictive Analytics 
ClearAction
OCTOBER 16, 2019
Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics. Outside-in refers to the importance of customers’ inputs as a guiding light for an organization’s inner workings. 1st Key to Retention-Rich Marketing: Context.
Qualtrics
FEBRUARY 26, 2019
That’s the behavioral aspect of analytics. The predictive analytics tell you “who” to target, but the behavioral data tells you “when” to target them. I will say though, on the voice of the customer and the customer research side, there’s not a business unit in Dun & Bradstreet that we don’t work with.
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