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What is the Meaning of Quality to Customers?

Experience Investigators

For example: Your business customers expect to manage their accounts, pay their invoices, and order products with a click of a button. Make sure you and your customers are aligned on the meaning of quality before you claim quality is the experience. Address where you are today and build the ideal journey for tomorrow.

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Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators

Know your customer and their actual journey. Understanding the customer is key. That means leveraging journey mapping, customer feedback programs, and behavioral data to evaluate where the journey requires improvements. . What do customers want? Are your invoices boring and demanding?

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Don’t Accidentally Sabotage Customer Experience — Do This Instead

Experience Investigators

Never dealing with customers. It’s shockingly easy, in today’s business environment, to never actually interact with customers. Web sites are designed, invoices are sent, and even customer feedback surveys are requested, but everything is so wonderfully automatic! Defining what you aren’t more than what you are.

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Aligning the Organization Around the Customer with Customer Rooms

CX Journey

The customer room will contain details about the customer ( personas ) and the customer journey; it will include artifacts from that journey, including screenshots, pictures, relevant tools and processes that the customer uses or interacts with (e.g., invoices, order forms, contracts, letters or emails, etc.),