Remove Customer Feedback Remove CX Remove Double-Barreled Question Remove NPS
article thumbnail

7 Survey mistakes that you must avoid

SurveySensum

Making the survey longer simply reduces the response rate, increases the load on customers, and reduces the accuracy. CX Advisor and Managing Principal of EX4CX, Rick Denton also mentions his frustration with surveys that seem to go on forever. Keep your language simple and your questions short. Double-barreled questions.