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Move fast and optimize for the long term

Intercom, Inc.

You need to define what winning looks like as objectively as possible and with just enough concrete metrics and customer feedback to know the score. Short, tight feedback cycles help you to quickly understand whether you’re succeeding or failing or somewhere in between. Keep it moving.

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What is product-market fit? Examples and strategies to find it

Zendesk

Identify customer touchpoints causing issues and areas where they are satisfied. Ask open-ended questions and listen carefully to customer feedback to gain a deeper knowledge regarding increasing customer engagement. Rentman maintains its customer obsession by improving the software based on customer feedback.