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Understanding the Cost of Not Doing (the Right) Personas

CX Journey

(Accurate data, to be more specific.) Qualitative research is a great way to start getting to know your customers. You can start to gather this data through the use of customer surveys, telephone interviews, in-person interviews, and focus groups.

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Customer Centric Service Design

ClearAction

Customer Centric Service Design Lynn Hunsaker. Imagine the power of pictorially summarizing your customer survey results so that stakeholders can understand possible customer experience improvements within 10 minutes! 3) How will the solution work for the customer? 2) What is going to be built?