Remove Customer Journey Map Remove CX Remove CXM Remove Predictive Analytics
article thumbnail

B2B Customer Experience Governance

ClearAction

Reference, loyalty and experiential marketing managers have programs underway to collect case studies and references, drive repeat purchases, and engage customers in advocating your brand. They may have customer stories useful for customer journey maps. Silo Focus for B2B CXM Governance 2.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Why are your customers turning away from you? Why is the retention of your customers so high/low? But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? If we make a decision to invest less on customer service agents, how much will it decrease my customer satisfaction?

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms

Lumoa

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? If we make a decision to invest less on customer service agents, how much will it decrease my customer satisfaction?