ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66

CRM Non-Profits CEM Net Promoter Score 66

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59

CRM Non-Profits CEM Net Promoter Score 59

Callminer

AUGUST 6, 2019

New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. For example, the business focus of the head of retail operations for a bank may be to increase customer retention and lifetime value. Keep customer trends in mind.

Contact Center 140

Contact Center VOC Social Media AI 140

ClearAction

JULY 11, 2023

It collects an abundance of customer insights that are more valuable than the VoC you pay so much for! Customer Service, Customer Success, Customer Loyalty, Experience Design, etc. are relatively small portions of customers’ end-to-end experience with your brand.

Customer Service 48

Customer Service Data Mining Non-Profits CXM 48