ClearAction
JULY 23, 2023
B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.
ClearAction
SEPTEMBER 28, 2015
Here are 10 essentials for Marketing Operations value for your marketing organization, and for your company, customers, and other partners and stakeholders: 1) The Automator. Predictive analytics is the Modeler’s domain, creating what-if scenarios for campaign strategies, customer segmentation, and many complex marketing decisions.
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