article thumbnail

2020 Customer Experience: 20 Wishes

ClearAction

Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. 20) Manage CX as a Flow.

CXM 120
article thumbnail

2020s Customer Value: 20 Wishes

ClearAction

Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. 20) Manage CX as a Flow.

CXM 90