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The Value of Customer Relationship Management: An Interview With Dawn Mergenthaler

Heart of the Customer

She’s well-known for partnering cross-functionally to improve the customer’s communication experience across an organization, ultimately working to improve […]. The post The Value of Customer Relationship Management: An Interview With Dawn Mergenthaler appeared first on Heart of the Customer.

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Interaction Analytics: Listening in on the Omnichannel Customer Journey

DMG Consulting

Interaction Analytics: Listening in on the Omnichannel Customer Journey View this article on the publisher’s website. Interaction analytics (IA) literally listens to (or reads) the voice of the customer and interprets what they are saying (or writing) and how they feel about a company, product, or service.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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Interactions Analytics: Happy 20-Year Anniversary

DMG Consulting

Additionally, providing insights into customer and employee emotion and sentiment has proven effective in enhancing agent and department performance. However, features, functionality, and underlying technology vary greatly from one IA solution to the next.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship ManagementCustomer Experience — what’s the difference? They can be categorized by Customer Profitability, Customer Knowledge, and Customer Well-Being. Lynn Hunsaker.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship ManagementCustomer Experience — what’s the difference? They can be categorized by Customer Profitability, Customer Knowledge, and Customer Well-Being. Lynn Hunsaker.

CRM 59
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Understanding Business-to-Business Purchase Decisions for Customer Experience Management

ClearAction

Source: ClearAction ” target=”_blank”>Business-to-Business Customer Experience Management Best Practices Study. Why are we “content” that our voice-of-the-customer (VoC) reflects a fraction of what really happens in our customers’ decision-making?