How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81
Customer Bliss
DECEMBER 12, 2017
As the CMO/CCO, Isabella worked with the C-Suite to focus on gathering and leveraging customer data to transform the culture into one that cares more about improving the lives of its customers. With its large customer base, Manulife Hong Kong focused on putting the customer at the center of everything it does.
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