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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

By understanding the CEO’s appetite for speed and investment, you can take this momentous #CX transformation and break it down into smaller tasks and projects with people who have passion and advocate for its success. What other common CX transformations have you noticed? Click To Tweet.

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How to Lead CX Transformation in a Customer-Focused Tech Organization

Customer Bliss

Before getting into the tactical action plan that she put together for Newegg, Sue shared some general CX transformation wisdom with us. Executive Level responsibility for the overall customer experience; including social cloud monitoring, data mining, and analysis of customer value and experience.