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2020 Customer Experience: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value.

CXM 120
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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2020s Customer Value: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value.

CXM 90
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Voice of Customer Maturity: Ultimate Guide

ClearAction

VoC dashboards and reports commonly emphasize customer-facing issues and apparent safe zones. For instance, if NPS® is above a certain threshold or average ratings are in a certain range, then managers’ interpretation is there’s no effort needed from them. Another hindrance to manager participation is VoC reporting.

VOC 62