Customer Relationship Legal NPS Outlook 
ClearAction
OCTOBER 16, 2019
CEO-CMO alignment right-sizes expectations for Marketing’s role in customer experience management and revenue growth. Marketing is a critical player, but pragmatically, other disciplines must lead certain essential aspects of customer experience and growth. 1 2018 NPS® & CX Benchmarks Report , CustomerGauge.
ClearAction
OCTOBER 1, 2018
CXM for the future requires a flow : holistic outlooks and strong connectivity, communication and synergies flowing across CX programs, departments, lines of business and competencies. Aim: customers as brand evangelists. Reap: quick-wins >> NPS & revenue (now). earn trust >> NPS & revenue (lifetime value).
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