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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

For Marketing’s shift from acquisition addiction to retention riches, here are three keys: context, alignment, and nimbleness. 1st Key to Retention-Rich Marketing: Context. Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics.

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

With customers willing to pay higher prices for quality service, every company is looking to upgrade its customer experience capabilities. Before developing a customer experience strategy, you need to identify the metrics against which you will measure your performance.

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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

With customers willing to pay higher prices for quality service, every company is looking to upgrade its customer experience capabilities. Before developing a customer experience strategy, you need to identify the metrics against which you will measure your performance.