ClearAction

OCTOBER 16, 2019

For Marketing’s shift from acquisition addiction to retention riches, here are three keys: context, alignment, and nimbleness. 1st Key to Retention-Rich Marketing: Context. Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics.

Customer Experience 59

Customer Experience Net Promoter Score Predictive Analytics Customer Acquisition 59

Lumoa

SEPTEMBER 11, 2023

Before developing a customer experience strategy, you need to identify the metrics against which you will measure your performance. Criteria like your company’s Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) will give you a fair idea of what customers’ opinions are like.

Customer Experience 83

Customer Experience Net Promoter Score NPS Start-ups 83

Lumoa

SEPTEMBER 11, 2023

Before developing a customer experience strategy, you need to identify the metrics against which you will measure your performance. Criteria like your company’s Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) will give you a fair idea of what customers’ opinions are like.

Customer Experience 83

Customer Experience Net Promoter Score NPS Start-ups 83