article thumbnail

Customer experience, whose business is it?

Lumoa

That makes business development's essential role to improve the life of their customer through business innovations. Surprisingly, only 29% of companies involve business development department into customer experience activities (for some reason, more companies involve IT department into CX transformation rather than business development).

article thumbnail

Customer experience, whose business is it?

Lumoa

That makes business development's essential role to improve the life of their customer through business innovations. Surprisingly, only 29% of companies involve business development department into customer experience activities (for some reason, more companies involve IT department into CX transformation rather than business development).