CXM Data Mining Touchpoint VOC 
ClearAction
JUNE 25, 2023
Urgent needs of the 2020s are not yet discussed widely, due to preoccupation with AI and other tech, lots of new people in the CX field since the hub-bub of 2020 (restructuring, layoffs, great resignation), adopting CXM playbooks from tech providers, and over-focus on tactical rather strategic CXM.
ClearAction
JULY 11, 2023
It collects an abundance of customer insights that are more valuable than the VoC you pay so much for! A customer’s experience includes a lot that is beyond touchpoints. Your AI/ML/big data is grossly incomplete without mining Customer Service calls. It’s a CXM system connected with business results.
Expert insights. Personalized for you.
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