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Workforce Optimization Ushers in the Real-Time Contact Center

DMG Consulting

It’s not just about productivity improvements, but game-changing innovation that is opening up doors to new possibilities. AI, machine learning, IVAs, robotic process automation (RPA), desktop process automation (DPA), knowledge management, and more will be instrumental in helping companies improve the service experience.

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The Future of Marketing: Automation and Predictive Analytics

SugarCRM

While some of these trends are simply fads that fade away, others are serious game-changers. Marketing automation and predictive analytics are among those game-changers. The best part about automation, however, is that it has opened the door to predictive analytics in marketing.