Remove Data Mining Remove Innovation Remove Net Promoter Score Remove Voice of the Customer
article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66
article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59
article thumbnail

Nurture Partner Relationships: Tough Jobs Require Strong Partners

CX Journey

These partners deserve a voice, as well, and that voice should be acted upon tactically and woven into the corporate strategy just like we do with customer and employee feedback. Listen to the Voice of the Customer through the Partner Your partners are a treasure trove of insight about your customer base.

VOC 64