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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59
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Nurture Partner Relationships: Tough Jobs Require Strong Partners

CX Journey

These partners deserve a voice, as well, and that voice should be acted upon tactically and woven into the corporate strategy just like we do with customer and employee feedback. Listen to the Voice of the Customer through the Partner Your partners are a treasure trove of insight about your customer base.

VOC 64
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Call Center Software: How to Choose the Best Software (Tips & Best Practices)

Callminer

New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. Call center software should be paired with a good Voice of the Customer solution. Virtual queuing/Web callback.

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How to ask your customers great questions and gather actionable feedback – 3 key takeaways

Intercom

They then had two strong data points to escalate the issue and action improvements.”. Eabha O’Sullivan, Customer Advocacy Specialist at Intercom. Every piece of feedback should be treated as guidance for the company direction to make sure the voice of the customer is front and center throughout the product roadmap.