Beyond Philosophy

NOVEMBER 18, 2023

Regret is a powerful emotion. One might not think it has a place in a marketer’s messaging toolbox. However, you might be surprised to learn that in addition to being a powerful emotion, it can also be a powerful tool. The reason we regret things depends on the situation. We can regret a purchase we made. We can regret a purchase we didn’t, too. What we regret and how we respond to it requires understanding how regret happens.

Customer Experience 78

Customer Experience CX 78

Customer Think

NOVEMBER 18, 2023

If there is one sector where there is still room to grow in terms of customer focus, it surely is the construction sector. I do not know what your experience is with construction companies, but mine is not terribly positive. How often are appointments to build or repair something cancelled at the last minute?

Construction 63

Construction Customer Experience 63

Customer Think

NOVEMBER 18, 2023

Every business loves a happy customer. But I’ve found that it’s really easy to equate a quiet customer with a happy one, even though they can be two very different things. They aren’t mutually exclusive. On the contrary, a happy customer can often use a product or service in quiet anonymity.

Customer Satisfaction 63

Customer Satisfaction Customer Loyalty 63

Customer Think

NOVEMBER 18, 2023

When it comes to equipment rental business, success depends on your ability to navigate a range of challenges, ranging from the inevitable wear and tear on machinery to the complexities of crafting foolproof rental contracts.

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Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

Technology

Customer Think

NOVEMBER 18, 2023

This is the second in a series of posts on the role technology and human service play in creating repeat business and customer referrals. This post focuses on the intersection of human service and technologies like AI across customer journey phases.

AI 49

AI Technology Technology Customer Experience 49