Sun.Mar 14, 2021

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Meeting Customer Demands with Great CX | Conversocial

Conversocial

Gartner believes that the past year has ‘fundamentally rewired’ the way consumers live. Our previous lives of in-person, public experiences are unlikely to return, with 77% uncomfortable with going back to an outward-facing culture. This change in attitude has brought about increased requirements and expectations for the kind of experiences provided when interacting with brands.

CX 52
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Using logic jumps

RateMyService

Use logic jump to create surveys that respond to respondents’ answers. Logic jump allows them to answer questions that are only relevant to them. [link] Set up logic jumps: Start by sketching out your survey, including the logic structure. Consider if you need to include logic jumps at all in one survey, or if it would be better to create multiple, more specific surveys.

NPS 40