Sat.Jan 20, 2024

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The Customer Loyalty Flywheel

Customer Think

‘What should we do to make our customers more loyal to our brand?’: this is probably one of the oldest questions that companies ask themselves, right? But it’s also the wrong one. They should turn that question around and ask themselves, ‘What can we do to show our loyalty to the customer?

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The Power of Cooperation

The Squawk Point

Koffie Met Slagroom Anyone? I went on holiday last month. No sun-soaked Caribbean beach for me. Instead, it was the joys of Northern Europe. It rained every single day and then the rain became stormy (you should experience the Rotterdam to Hull ferry in a force eight gale, it is a big boat but it does rock). It wasn’t a dead loss though. I tried the gastronomic delights of the Netherlands (stroopwafels), Germany (currywurst) and Belgium (beer, plenty of it).

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24 Ways 2024 Customer Experience is Smarter: CX Value (Part 1)

Customer Think

What do you know today that was unknown to everyone a year ago? In an immature field like Customer Experience Management, there are plenty of new things to discover! When I’m writing, presenting, teaching, and discussing customer experience (CX), I often realize a new CX truth.

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Why Software Product Discovery is Essential for Businesses in 2024

Customer Think

The IT industry is full of bright ideas. So many bright ideas spawn rags-to-riches stories, and garage-to-glass building offices, but don’t get fooled by the glamor here. For every success story, there are countless failures. Dig deeper into it and blame will go to the founder or the development team.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Best Practices for Prospecting in 2024

Customer Think

Between Christmas and New Year’s Day, I have a little tradition. I go through my inbox and unsubscribe from all the irrelevant marketing lists I’ve wound up on over the year. Sure, that 15% off coupon was tempting back in May, but eight months and more than 40 emails later, I’m over it.

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How to Take Your Employees from Competent to Elite with Art Turock

Customer Think

Podcast Creating a Culture of Extreme Accountability and Elite Performance Shep Hyken interviews Art Turock, keynote speaker and author of Competent is Not an Option. He talks about the difference between the victim mindset and the accountability mindset and how they influence individual performance and shape the trajectory of one’s career.

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How Sales Managers Get Set Up To Fail

Customer Think

Podcast In the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley stress the lack of coaching and support for sales managers, underscoring the need for coaching for these managers. Key skills for sales managers include coaching, executing sales plans, and prioritizing a coaching methodology. “Most people don’t leave for money.

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2024 Predictions Outlook: Sales Professionals Embrace AI Technology

Customer Think

The New Year symbolizes a clean slate, and January is the ideal time for sales professionals to dust off 2023 and kick off their sales priorities for Q1 with a renewed vigor. At the forefront of 2024 is the unstoppable wave of technological innovation.

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