Sat.Dec 10, 2022

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On Sequences And “Touches”

Customer Think

The research tells us we need to be persistent in our outreaches to prospects and clients. To reach and engage them, we have to leverage multiple channels of engagement. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond. Data shows we often need to [.]. The post On Sequences And “Touches” first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

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Want your post to go viral? Here is the secret formula…

Beyond Philosophy

Going viral is the goal of any passionate social media poster. Posting your content and watching as the views and shares grow exponentially is the dream for marketers trying to build a brand online. Unless, of course, the viral post is about how you broke a guitar during a customer’s flight and then showed “indifference” to their complaint.

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The Era of Buying Revenue is Dead: Relationships > Transactions

Customer Think

For several years, the performance marketer changed how brands interacted with customers. Top line revenue got bought from customers. Third-party data also played a key role in the transactional economy. Together performance marketers teamed up with social media companies and bought attention. This attention resulted in clicks, leads, purchases, re-targeting, and voice to social advertisements. […].

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How to Calculate Demand Gen Budget: A Rough Guide

Customer Think

TweetLinkedInShareEmail Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The Connection Between Road Signs, Sales Data, Consultative Selling and Sales Recruiting

Customer Think

You're driving down the highway and you approach a road sign which says Chicago (South), Green Bay (North). Smart people know that taking the appropriate exit puts you on the road TO one of those cities and that you are NOT IN one of those cities.&nbsp.

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a great human – bot conversation with lots to learn

Customer Think

Inspired by a recent panel discussion as part of the In the Hot Seat podcast that I am involved in, I opened a chat with chatGPT3. ChatGPT is a language model by OpenAI that interacts in a conversational way. This way, it shall be able to follow a conv.

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Amazing Business Radio: Diane Hopkins

Customer Think

The Chief Moment Officer. Building a Customer-centric Culture From the Frontlines to the C-suite Shep Hyken interviews Diane Hopkins, Certified Experience Economy Expert, CEO of ExPeers Consulting and author of Unleashing the Chief Moment Officers.