How to Anticipate and Address the Unintended Consequences of CX Transformation
Execs In The Know
FEBRUARY 29, 2024
Many CX leaders are left wondering how to innovate — in the right ways — when capabilities and expectations are changing so often and so fast. Example: A multinational corporation invested heavily in a social media management platform for its marketing team without considering the use cases and needs of its frontline customer care staff.
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