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How to Anticipate and Address the Unintended Consequences of CX Transformation

Execs In The Know

Many CX leaders are left wondering how to innovate — in the right ways — when capabilities and expectations are changing so often and so fast. Example: A multinational corporation invested heavily in a social media management platform for its marketing team without considering the use cases and needs of its frontline customer care staff.

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Confirmit Genius: Mining for Hidden Truths in Free-form Content

Confirmit

It is tightly integrated with Confirmit Horizons, our comprehensive, multichannel Voice of the Customer (VoC), Voice of the Employee (VoE), and Market Research platform, so you can easily combine structured data from surveys with the depth of insight and unprecedented level of detail available only in open-ended feedback.

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Connecting CX and EX to Deliver An Effective Hybrid Contact Center Workforce

Execs In The Know

Meanwhile, customers continue to voice their preferences after being forced through a self-service funnel during much of the pandemic. They prize greater self-service options, proactive issue resolution, personalized service, and are actively engaging with newer technologies like chat, video, and social media.

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Connecting CX and EX to Deliver An Effective Hybrid Contact Center Workforce

Execs In The Know

Meanwhile, customers continue to voice their preferences after being forced through a self-service funnel during much of the pandemic. They prize greater self-service options, proactive issue resolution, personalized service, and are actively engaging with newer technologies like chat, video, and social media.