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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

For comparison, she reaches for an example outside the software world: car manufacturer, Tesla. It’s a model that seems completely at odds with freemium where there are far fewer touchpoints between the company and its customers. I think people want to buy like that.”.

Sales 205
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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

What is it like to be a customer when both you and your suppliers are manufacturers? A major equipment manufacturer once found themselves in more than a tight squeeze when a supplier of a critical, unique part had a fire in their factory. Customer Experience ROI Opportunities in B2B Touchpoints. More than meets the eye.

B2B 59
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The Cross-Cultural Conundrum: Embracing European Diversity and Complexity in Customer Experience

ECXO

Regulatory practices – generally speaking, in countries with strong consumer protection laws and regulations, companies may be more incentivised to invest in customer experience to avoid legal repercussions and maintain their reputation. These include manufacturing and financial services.

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CX strategist Lynn Hunsaker on putting the customer at the heart of innovation

Intercom

She began her journey in the CX field over 30 years ago by designing customer satisfaction methodologies, and went on to lead customer experience transformation at semiconductor manufacturer Applied Materials and teach marketing at the University of California. And it puts a lot less pressure on the customer-facing groups and touchpoints.