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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

When you think about your brand’s social media strategy, what comes to mind? Is it about listening to what your customers are saying about your brand on social media? Social media is now ubiquitous to the customer experience. Social suites platforms are designed just for this purpose.

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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

This is evident in the power of online reviews, social media shares, and word-of-mouth recommendations. As with anything in CX, we need to start with listening and understanding. Social Media Listening: Monitor social media platforms to understand the emotions expressed by customers in real time.

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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

And without real-time data, you cannot effectively inform strategies to your customer care, paid media, social media, and digital marketing teams. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance. Slow adaptations to strategy.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Platform Overview Medallia is a cloud-based CX management software that provides survey features, sentiment analysis, social listening, and AI-powered insights. Medallia integrates with a wide range of data sources such as CRM systems, social media, contact centers and many more.

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Voice of Customer (VOC): Why your businesses should listen?

SurveySensum

Social media. A customer connects with the brand at multiple touchpoints – website, social media, support call, live chat, email, and many more. Social media channels and forums are great examples of indirect VOC data sources. With social listening, you can cater to all this chatter on the web.

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Why Emotional Intelligence Matters in The Contact Centre

CallCare

Strategic conversations are taking place in boardrooms over its applicability for customer service, the possibility for employment disruption, and the ethical considerations underlying replacing people with machines. Your company may use social listening techniques to learn about client sentiments on social media platforms.