Remove Machine Learning Remove Text Analytics Remove Unstructured Data Remove Voice of the Customer
article thumbnail

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. There is gold in each comment that customers share with you. Enter text analytics. There are two options to handle unstructured feedback: humans or machines.

article thumbnail

11 best Voice of the Customer tools to listen to your customers effectively

SurveySensum

11 best Voice of the Customer tools to listen to your customers effectively. Studies state that companies still find it difficult to stand out in the competition based on the customer experience they provide. As per Gartner Group, 89% of the companies still compete to stay on top in the minds of customers. .