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6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling. Here are six ways unstructured data strengthen customer retention strategies: 1. So, delay no more!

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Enter text analytics. No matter how you are listening to customers (solicited, unsolicited, verified, observed), the data you will ultimately collect will be one of two types: structured or unstructured. The question then becomes this: how do we make sense out of these unstructured comments from customers?

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B2B: When & Where AI for Customer Experience Fits

InteractionMetrics

“…for most [machine learning] projects, the buzzword “AI” goes too far. Unstructured data is invaluable for understanding customers’ feelings and thoughts, but only if your analysis respects the nuances. But for many companies, adding AI to analyzing unstructured data is not always required.

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11 best Voice of the Customer tools to listen to your customers effectively

SurveySensum

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. These tools come with inbuilt applications to collect feedback, analyze texts and sentiments, provide visual analytics, and more. Text extraction. in seconds using machine learning.