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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We discussed the problems with journey mapping in a recent podcast. Then, you get into your car and drive to your preferred location to use the drive-thru window (because, at the time of publication, many states do not have dining rooms open). Traditional journey mapping is what a customer is doing, but is missing a few things.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That StickĀ® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. She is also the 2020 CXPA Board Chair and an Advisory Board Member for CX@UCI.