Uncover the Secret to Driving Brand Value With This Powerful Framework!
Beyond Philosophy
OCTOBER 26, 2023
I saw a social media post that highlighted this a while back. Here’s another one called Sports Car Grandpa : A brand can be good at more than one thing. However, the Functional Value deteriorates as the customer ages. Many people dream of owning a Ferrari all their lives. Determining who your customer is is essential.
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