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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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7 Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

SugarCRM

The customer turnover rate is now nearly one-third worldwide, whereas in the US, businesses are losing nearly one out of every two customers they gain (47%), according to my company’s survey of 1,600 global sales and marketing professionals worldwide—which shows that companies are ill-prepared to counter the trend.

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What is First Call Resolution (FCR): A Complete Guide

Hodusoft

In addition, it plays a key role in customer relationship management. The term refers to a call center’s capability to resolve customer issues on the very first call, without requiring any follow-up. FCR provides insight into customer satisfaction and also helps in building customer loyalty.

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Four Manufacturing Trends Driving Sales

SugarCRM

That’s why many manufacturers are now turning to a range of machine learning, predictive analytics, and automation tools to make sense of the numbers and help them turn data into powerful, actionable insights that can be used to predict sales and support needs, manage customer relationships and improve collaboration across the business.

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

CX pioneers boost their capabilities by investing in customer data platforms (CDPs) to give them a unified, 360-degree view of customers – across devices, channels, location, culture and time. Leverage predictive modelling Leveraging predictive models helps you anticipate customer behaviors and preferences.