Remove Actionable Insights Remove Customer Relationship Management Remove Innovation Remove Predictive Analytics
article thumbnail

The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

article thumbnail

Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

CX pioneers boost their capabilities by investing in customer data platforms (CDPs) to give them a unified, 360-degree view of customers – across devices, channels, location, culture and time. Leverage predictive modelling Leveraging predictive models helps you anticipate customer behaviors and preferences.