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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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Everything You Need to Know About Sales Automation

SugarCRM

Sales automation provides a great way for companies to simplify repetitive, time-consuming tasks like data entry and customer communications. Sales automation is the technology that automates repetitive sales tasks so reps can focus instead on relationship building and closing deals. Gather more insightful data.

Sales 26
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Boost Productivity with Actionable CRM Data Enrichment

SugarCRM

Digital technology changed the way we do business. To take advantage of these new capabilities, any forward-looking organization must acknowledge that data is at the core of every marketing, sales, or customer service strategy. A primary challenge for many companies is having an incomplete view of customer data.

CRM 26
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What is Call Center Management? Need, Metrics, and Best Practices

Hodusoft

Businesses need a strong communication strategy to deliver seamless customer experiences. Call center management backed by cutting-edge call center technologies helps managers oversee their teams and be on top of things. Therefore, FCR becomes a crucial metric for customer relationship management.

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Understanding and Improving Customer Experience

SugarCRM

It’s important to have an articulated strategy for each department on how they will interact with customers to create advocates. However, don’t overlook having the tools for each team to build customer relationships and enhance processes throughout the company. Ensuring an Organizational Customer Experience Strategy.