Lead generation: What it is and how to master it
Zendesk
APRIL 16, 2021
Various advertising, marketing, and sales strategies can be used to spark interest and generate leads. So, if a B2B company typically targets businesses of a certain size, type, or industry, that should be reflected in their criteria. A CRM will also track the number of MQLs that are successfully converting into SALs and SQLs.
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